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What’s

What’s Pullip?

Welcome to the world of Pullip

“The feeling of the moment” — this is the timeless concept of Pullip.

Pullip is a fashion doll approximately 31 cm tall (1/6 scale), created in 2003 by the Korean design collective “Cheonsang Cheonha.” Today, it is delivered to fans around the world by Groove Inc. From makeup and hairstyles to outfits, a wide variety of models are released, reflecting the trends of each era. Going beyond the boundaries of a simple “doll,” Pullip continues to evolve into a special presence that freely expresses the emotions of its owner.

Refined design and engineering

The charm of Pullip lies not only in its static beauty, but in its continuous “evolution” toward the ideal form.
【Face】The original sculpt has been revised multiple times to achieve a more refined and feminine expression.
【Body】A slim silhouette designed to beautifully enhance the lines of each outfit. Future outlook: Going forward, the range of expression will expand to convey an even greater sense of “lifelike presence.”

Unparalleled versatility

The reason Pullip continues to be loved by fans around the world lies in its “thousand faces.” Its remarkable ability to achieve such diverse collaborations comes from its rich individuality, combined with a mysterious adaptability to any style. This “infinite chemistry” is the identity that allows Pullip to be loved beyond borders. A radiant glow resides deep within its mystical eyes. Pullip is filled with “fantastic possibilities” that bring to life every style girls wish to express.

Range of motion

Dal and Byul are designed to keep their large eyes wide open and do not feature a mechanism to close their eyes or wink. In exchange, they always display a strong-willed and lively expression.

The Pullip family—Taeyang, Dal, Isul, and Byul—also utilize articulated bodies tailored to their respective sizes. A shared charm of the family is the ability to enjoy free posing while highlighting each character's unique personality.

Relationship Chart

キャラクター相関図

The diverse characters surrounding her (Pullip). A character guide that explores her lover, family, and rivals. Her world is always lively and filled with love.

Pullip(プーリップ)

2003
Romantic Fashionable Dreamer

A charming heroine. Positive and ever-changing, a fashion icon who transforms any style into her own.

【Body Specs】Height: 310mm / Head circumference: 245mm / Bust: 100mm / Waist: 68mm / Hips: 107mm / Shoulder width: 49mm

Dal(ダル)

2006
Playful SPUNKY DETERMINED

Taeyang’s younger sister. A 13-year-old who sees Pullip as her rival.

【Body Specs】Height: 268mm / Head circumference: 225mm / Bust: 92mm / Waist: 65mm / Hips: 92mm / Shoulder width: 45mm

Taeyang(テヤン)

2006
Charismatic Sophisticated Enigmatic

Pullip’s boyfriend. A presence that gives off a cool impression.

【Body Specs】Height: 348mm / Head circumference: 250mm / Bust: 133mm / Waist: 92mm / Hips: 122mm / Shoulder width: 75mm

Byul(ビョル)

2008
GRACEFUL Elegant DREAMY

Dal’s friend. A pure girl with a baby face.

【Body Specs】Height: 268mm / Head circumference: 225mm / Bust: 92mm / Waist: 65mm / Hips: 92mm / Shoulder width: 45mm

Isul(イスル)

2011
Gentle Sweet Kind

Pullip’s younger brother. 15 years old.

【Body Specs】Height: 295mm / Head circumference: 225mm / Bust: 105mm / Waist: 80mm / Hips: 107mm / Shoulder width: 60mm

Namu(ナム)

2004
SERENE SINCERE STEADFAST

Pullip’s first boyfriend. A gentle-looking boy with a calm personality, yet strong at his core.

*The images shown may differ from the original debut model.

Grand Archive

Grand Archive グランドアーカイブ

あの頃の憧れ。手に入らないからこそ輝き続ける、ファンの間で「聖杯」と語り継がれる伝説のモデルの記録がここに。

時を越えて愛される150種類以上のアーカイブをチェック(順不同:一部抜粋)

F&D D

Fashion Labels / Designer Collaborations

An archive of collaborations with domestic and international fashion labels and renowned designers.
This section includes a comprehensive collection of sold-out limited dolls.

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A C

Artist Collaborations

An archive of collaborations with artists who have established their own unique styles in music, film, and culture.
Here you will find works created together with creators who transcend time and genre.

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MC C

Men’s Character Collaborations

An archive of collaborations with beloved characters and IPs from around the world.

Each world has been brought to life in doll form,
featuring works that could only be created here.

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WC C

Women’s Character Collaborations

An archive of collaborations with globally beloved characters and IPs, where each world has been translated into doll form—featuring unique works that exist only here.

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C L

Creator's Label

A creators’ archive where diverse expressions intersect.
Featuring models designed by various doll customizers from Japan and abroad.
Explore the rich history of dolls shaped by each artist’s unique perspective and sensibility. (In no particular order, partial selection)

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A S

Archive

Available for reference as part of our past lineup.

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